COMPANY

WHAT MAKES US DIFFERENT?


Our key point of differentiation is our analytical approach to solving strategic problems, coupled with our ability to offer our clients full, integrated solutions from strategy to execution and tracking.

We service various industries and achieve results by using a comprehensive range of analytical tools. Our research stretches globally in approximately 20 countries.

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ALBERT EINSTEIN

If you can't explain it
simply,
you don't understand
it well enough.

Try describing your brand's position in 10 words.
Then read this.

  • WORK

    Oticon

    Alta product launch


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    Development of an integrated concept for Oticon.

    Development of an integrated on- and offline concept that reflects Oticon Alta’s features and its premium market position in Oticon’s extensive product portfolio. The concept comprises a campaign website, brochures, product films, and a range of other supporting marketing materials.

  • WORK

    Oticon

    BRAINHEARING CONCEPT


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    Development of an international
    concept for Oticon.

    The conventional industry approach is to compensate for damage in the ear. We call this ear hearing. Oticon think brain first in order to help the brain make sense of the sound it receives from the ears. The international concept BrainhearingTM was developed to explain this unique approach.

  • WORK

    Breitling

    Tracking analysis


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    Development of a tracking analysis
    for Breitling in core markets.

    The analysis is undertaken annually to track, align and secure the brand’s ideal market position. To achieve this demands thorough knowledge and premium brand experience on an international scale.

  • WORK

    Gebo Cermex

    Positioning analysis


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    Development of a positioning
    for GEBO CERMEX.

    Development of a positioning analysis for a new company that became GEBO CERMEX. The analysis created the foundation for the concept ‘First in Line’ that positions the company as the world leader in packaging line engineering.

Left Right
STEVE JOBS

Innovation
distinguishes
between a
leader and a follower.

Is your brand leading or following?
It’s all about thinking different when it comes to innovation.

SERVICES

OUR RANGE OF
SERVICES


BRAND STRENGTH ANALYSIS

Through a brand strength analysis the brand's value can be predicted by comparing it to its competitors on key performance factors.

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BRAND SYSTEM ANALYSIS

A brand system analysis makes it possible to create a strong strategy for how a company can work systematically in order to make the most of the value in its brands.

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BRAND TRACKING

Brand tracking studies usually involve collecting quantitative data from consumers on a regular basis to form a picture of how the brand stands in the market and how it is affected by marketing activities.

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CAMPAIGN TRACKING

A vital component in understanding the performance of any marketing campaign is to have appropriate tracking in place. This will ensure the benefits of detailed analysis and offer an opportunity for optimisation.

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CHURN ANALYSIS

Churn rate, when applied to a customer base, refers to the proportion of contractual customers or subscribers who leave a supplier during a given time period, which is a possible indicator of customer dissatisfaction.

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CONCEPT TESTING

Concept testing is a process that uses quantitative and qualitative methods to evaluate consumer response to a concept idea prior to the introduction of a concept to the market.

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CUSTOMER SATISFACTION

Customer satisfaction, a term frequently used in marketing, is a measure of how well a company’s products or services meet or surpass expectation

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CUSTOMER SEGMENTATION

The market segmentation and corresponding product differentiation strategy offers considerable commercial advantage.

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FIDELITY PROGRAMME EVALUATION

Loyalty programmes are structured marketing tools that reward and therefore encourage loyal buying behaviour.

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WEB ANALYSIS

Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising web usage.

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POSITIONING ANALYSIS

Positioning is the process by which we create a concept for a product or company to test the target groups' opinions in order to find an optimal positioning in relation to competing brands and products.

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RETAIL ANALYSIS

Retail analysis is the method used to precisely outline a trading area. It is a critical step that helps secure traffic and optmise the purchase experience.

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FILM

We create international and national advertising films for television, the web, kick-off events, company or product presentations, as well as instructional videos and more.

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DIGITAL

We believe the web should be integrated into the marketing strategy and must form part of the overall solution to strengthen the market position.

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EMPLOYER BRANDING

We create employer branding with the purpose of communicating the client’s brand promise, and the attitudes and behaviours expected from employees in order to deliver on that promise.

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MEDIA

We identify target groups and choose appropriate media to deliver the key messages using traditional and digital channels.

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MARKETING STRATEGY

We collaborate closely with our clients to create a marketing strategy that gives them a complete overview of all campaign elements and how they will collectively achieve the strategic objective.

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MARKET SCOPING

A market scoping analysis identifies the attractiveness and dynamics of a special market within a particular industry. The goal of a market analysis is to determine the attractiveness of a market, both now and in the future.

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SALES MODELLING

This helps companies forecast and understand the fundamental forces that drive sales. Typically, sales modelling is undertaken monthly or quarterly to provide national and international projections.

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POSITIONING

We help companies identify and develop their market positions through a structured approach that includes everything from initial analysis right through to executing communication elements.

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PRODUCT DEVELOPMENT

Product development is the complete process of bringing a product to the market by analysing key attributes such as price, packaging design and how the brand is perceived.

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MARKETING EFFICIENCY

Marketing efficiency means evaluating campaigns to deliver the highest return on investment. This may include analysing parameters such as awareness, popularity, usage and sales.

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SOCIAL MEDIA

We perceive social media as something that should support interactive dialogue and customer loyalty through social blogs, wikis, podcasts, pictures and video, thereby strengthening the brand and our client’s business.

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VISUAL IDENTITY

We develop Corporate Visual Identities for companies and brands that include manuals and other tools for managing and implementing marketing solutions.

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MUHAMMAD ALI

I am the greatest,
I said that even before
I knew I was.

Do you believe in your brand?
The Greatest did.

CONTACT

Contact us
Get in touch today


DECISIONLAB A/S
ØSTERFÆLLED TORV 6
2100 COPENHAGEN Ø, DENMARK
SEE ON GOOGLE MAP

+45 3544 1800
INFO@DECISIONLAB.DK